Site Structure
ResilienceBuilder — resiliencebuilder.co.uk
Every page on the site by layer. Live pages are crawlable URLs. Planned slots are placeholders where new blogs, questions, or guides should go.
71
Total rows in plan
30
Live pages
41
Planned slots
10
Layers
Content slot availability
facet page 0 / 5 filled/empty
case study 0 / 3 filled/empty
industry page 0 / 4 filled/empty
service hub 0 / 3 filled/empty
trust page 1 / 3 filled/empty
blog post 39 / 0 filled/empty
Strategy · slot rules · cross-link rules
Service clusters
Enterprise (5 pages KEPT alive, each owns a distinct keyword cluster) · Individuals (3 pages KEPT alive, distinct angles) · Coaches & Certification (3 existing URLs preserved + expanded) · The 5-Facet Model (currently 0 dedicated pages — pure greenfield, no traffic risk) · Evidence & Proof (currently 0 pages — greenfield, no traffic risk)
Authority pillars
The ResilienceBuilder Assessment · The 5-Facet Model · Coach Certification · Research & Coventry MBA evidence · Steve Howe (Architect of the Model)
Slot rules
· Service: Each service page must link to /the-model, /assessment, /book-a-discovery-call, and at least 1 case study
· Authority: Each authority page (model, research, characteristics) must link to /assessment + 1 service
· Hub: Each cluster hub points to 3-5 service pages + 1 case study
Layer 1 · Identity & Conversion
1 LIVE UPGRADE Identity
Homepage / ↗
Live: ~1,900 words. Title 'Resilience Consultant | Resilience Training Services UK'. H1 'How to Build Resilience'. UPGRADE: adopt v4/v4a layout from steve-site. Pick v4a / v4a1 / v4a2 / v4a3 / v4a4 with Steve. Tighten H1 to the new tagline. Replace placeholder testimonials.
1.1 SLOT NEW Identity v4a (baseline polish) /v4a/
Polish pass on v4. Hero stays bright yellow on navy. Currently live on 49k demo.
1.1.1 SLOT NEW Identity v4a1 — Editorial Premium /v4a1/
Hero variant 1. Muted gold underline sweeps, deep textured navy, cream transition. Steve's strongest-overall direction per the spec.
1.1.2 SLOT NEW Identity v4a2 — Softer Gold Enterprise /v4a2/
Hero variant 2. Brass highlight, layered navy gradient. Safest client option.
1.1.3 SLOT NEW Identity v4a3 — High Contrast Premium /v4a3/
Hero variant 3. Cinematic vignette, single highlighted word, gradient gold text, immediate off-white break.
1.1.4 SLOT NEW Identity v4a4 — Modern Gradient System /v4a4/
Hero variant 4. Navy → steel-blue gradient, glassmorphism, gold gradient text. SaaS / digitally-advanced feel.
~2,100 words. Contains Lorem Ipsum testimonials. 301 → /.
~1,300 words. Also has Lorem Ipsum. 301 → /.
~1,200 words. Broken H1 ('Personal, Trusted, Consultant Services / That Deliver Result'). Typo. 301 → /.
5 slots open · 3 filled
2 LIVE UPGRADE Authority
About /about ↗
~1,200 words. H1 'Empowering Individuals & Teams to Thrive'. UPGRADE: reframe as Steve-as-founder entity-anchor. Coventry MBA, Associate Lecturer, 40+ years senior leadership. The page Wikipedia / AI engines should cite when defining ResilienceBuilder. Add Person + Organization schema.
3 NOT STARTED NEW Authority
Team / Steve Howe + certified coaches /team
NEW. Named principals (Steve + certified coach leaders). Person schema per coach. E-E-A-T gap on current /about. Discoverable at /team.
4 LIVE UPGRADE Conversion
Contact /contact ↗
~325 words. H1 'Get In Touch'. UPGRADE: wire FormSubmit → adam@muswellrose.com + steve.howe@. Add inline Calendly or link to /book-a-discovery-call.
5 NOT STARTED NEW Conversion
Book a discovery call /book-a-discovery-call
NEW. Primary CTA destination across the entire site. Embedded Calendly or FormSubmit form. Open decision #7 in site-rebuild-plan.
Layer 2 · Services · Enterprise (5 → 1 consolidation)
7 LIVE UPGRADE Hub
Enterprise resilience (canonical) /workplace-resilience-training ↗
CANONICAL after consolidation. Currently ~2,100 words, the strongest of the 5 overlapping enterprise pages. UPGRADE to be the cluster anchor. Pulls in workshops, programmes, consulting under one URL. Consider rename to /for-business/ if Steve prefers.
7.1 LIVE UPGRADE Service /workplace-wellbeing-consultants-and-training /workplace-wellbeing-consultants-and-training ↗
GSC: 840 imp, pos 37.2, 0 clicks. KEEP — earns impressions on 'workplace wellbeing consultants'. Rewrite as the WELLBEING-BUYER entry point: positions resilience as the protective factor, then routes to /workplace-resilience-training for delivery. Distinct angle preserves the keyword.
GSC: 1,274 imp, pos 11.7 for 'corporate wellness consultant' (325 imp on that one query). KEEP — strong keyword ranking. Rewrite as ADVISORY/CONSULTING angle (diagnosis + plan, distinct from delivered training). Don't merge — risk to a near-page-1 ranking.
GSC: 261 imp, pos 34.5, 0 clicks. KEEP — own the 'employees wellness program' keyword. Rewrite as PROGRAMME-BUYER angle (HR/People director language).
GSC: 489 imp, pos 69.3, 0 clicks. KEEP — earns impressions on 'resilience training for employees'. Rewrite as L&D-BUYER angle (training procurement language).
~1,200 words. KEEP as a sub-page of /workplace-resilience-training. Flagship multi-session programme. Specific enough to survive consolidation.
~1,100 words. KEEP as delivery-format sub-page (1-day / 2-day / half-day). Differentiated from programme by format.
~1,300 words. H1 'Your Teams Deserve More Than Just a Wellness Tick-Box'. KEEP — only page with 5-driver framework. Becomes the link out to /the-model.
Layer 3 · Services · Individuals (4 → 2 consolidation)
8 LIVE UPGRADE Hub
For individuals (canonical) /personal-resilience-training ↗
CANONICAL after consolidation. ~1,200 words. H1 'Build the Strength to Overcome Life's Challenges'. UPGRADE: become the canonical individuals page. Consider rename to /for-individuals/ if cleaner.
GSC: 162 imp, 1 click, pos 19.0. Near-duplicate of /personal-resilience-training (279 imp). Both low. Decision: 301 → /personal-resilience-training and absorb the H1 'Developing Resilience' as a section heading on the canonical to preserve the keyword anchor. Lower risk than the enterprise cluster — only 1 click at stake.
GSC: 1,772 imp, pos 22.4, 4 CLICKS. Ranks for 'stress coach' (227 imp, pos 24.3) — earning real traffic. KEEP — rewrite as STRESS-SPECIFIC differentiator (leans on Physical Stamina + Emotional Intelligence + Social Support facets). DO NOT MERGE.
GSC: 816 imp, pos 18.2, 1 click. KEEP — rewrite with MENTAL-TOUGHNESS differentiator (Mental Strength + Purpose facets). DO NOT MERGE.
Layer 4 · Coaches & Certification (1 → 3 expansion, dual GTM)
9 NOT STARTED NEW Hub
Become a resilience coach (hub) /become-a-coach
NEW single dual-GTM entry. Branches to: independent coach vs in-house L&D. Critical for the coach network growth lever per strategy doc.
GSC: 1,069 imp, 10 CLICKS, pos 36.0 — the biggest clicks-earner after the homepage. KEEP URL — entity-definition page. Rewrite for AI-citation: 'A resilience coach is …' answer-capsule. Don't risk the ranking.
9.2 LIVE UPGRADE Service Resilience coach qualification (existing page) /resilience-coach-qualification ↗
GSC: 721 imp, 4 CLICKS, pos 21.1. URL EXISTS already — earns clicks on 'resilience coach qualification' / 'resilience coach training UK'. KEEP URL — upgrade content. Pair with /coach-certification below.
9.3 SLOT NEW Service Coach certification — programme detail /coach-certification
NEW. Curriculum, cohort dates, pricing (Open decision #7), accreditation. The article cluster (~24 of 39 posts) targets this audience; finally give them a destination. Cross-link from /resilience-coach-qualification.
9.4 SLOT NEW Hub Certified coach directory /coaches-directory
NEW URL. The existing /coaches is the WordPress login leak — gets 410'd (don't 301 to here, the login URL has no SEO value). Directory at /coaches-directory/.
2 slots open · 2 filled
Layer 5 · The 5-Facet Model (entity anchor — currently 0 dedicated pages)
10 NOT STARTED NEW Authority
The ResilienceBuilder Model /the-model
NEW + CRITICAL GAP. The 5-driver model is referenced on /teams but has no canonical explainer page. This is the core IP. Pentagram diagram (rb-model.png). The page Wikipedia / AI engines should cite when defining 'the ResilienceBuilder Model'.
10.1 SLOT NEW Authority Mental Strength /the-model/mental-strength
Facet 1 of 5. Cognitive habits under pressure.
10.2 SLOT NEW Authority Purpose & Motivation /the-model/purpose-and-motivation
Facet 2 of 5. The 'why' that aids recovery.
10.3 SLOT NEW Authority Physical Stamina /the-model/physical-stamina
Facet 3 of 5. Sleep, recovery, energy. The foundation most programmes skip.
10.4 SLOT NEW Authority Emotional Intelligence /the-model/emotional-intelligence
Facet 4 of 5. Self-awareness + empathy under load.
10.5 SLOT NEW Authority Social Support /the-model/social-support
Facet 5 of 5. Quality of working relationships — the single biggest predictor of recovery.
5 slots open · 0 filled
Layer 6 · Evidence & Proof (currently 0 ungated pages)
11 NOT STARTED NEW Service
The Assessment (sales page) /assessment
NEW + CRITICAL GAP. Assessment is the product hook — mentioned everywhere on the live site, has no dedicated page. 15-minute validated psychometric across the 5 facets. Demo-on-site vs gated — open decision #4.
12 NOT STARTED NEW Resource
Sample assessment report /assessment/sample-report
NEW. Anonymised PDF or interactive sample. Proof artefact for enterprise buyers.
13 NOT STARTED NEW Authority
The research behind the model (ungated) /research
NEW + CRITICAL GAP. Research is currently gated behind /tsoww2025 form only. Zero organic visibility. Build the ungated landing page = Coventry MBA + published research + validation evidence. Steve to provide real citations (replaces [source: ...] placeholders).
14 LIVE UPGRADE Authority
Characteristics of resilient people /resilience-characteristics ↗
GSC: 2,245 imp, 2 clicks, pos 14.1. Ranks pos 3.4 for '5 characteristics of a resilient person', pos 16.2 for 'characteristics of resilient people'. URL EXISTS ALREADY — original plan had this as /characteristics/ which would have lost the ranking. KEEP /resilience-characteristics URL, upgrade content using the 6-trait block from v4 homepage's site.ts.
15 NOT STARTED NEW Hub
Case studies (hub) /case-studies
NEW + CRITICAL GAP. Zero proof-of-work pages on live site. Lorem Ipsum testimonials still live on /home-new-design variants. Build the hub, lead with AWS Automotive (Chris-Markus Kratz).
15.1 SLOT NEW Authority AWS Automotive case study /case-studies/aws-automotive
Chris-Markus Kratz lead real testimonial. Quantify outcome.
15.2 SLOT NEW Authority [CASE STUDY SLOT — HR buyer] /case-studies/[slot-2]
Awaits Steve naming an HR/people director-level reference.
15.3 SLOT NEW Authority [CASE STUDY SLOT — certified coach] /case-studies/[slot-3]
Coach voice — different angle from corporate buyer.
3 slots open · 0 filled
16 NOT STARTED NEW Authority
Resilience vs wellbeing (positioning) /resilience-vs-wellbeing
NEW. Differentiator vs the consultant cluster. Why resilience is the protective factor + wellbeing is the symptom. Disambiguates Steve's offer from generic wellbeing consultancies (the same consultancies Steve currently competes with on /workplace-wellbeing pages).
17 NOT STARTED NEW Authority
ResilienceBuilder vs alternatives /resources/comparison-vs-alternatives
NEW. Parked in current-state-2026-04-24.md. Comparison table vs Hello Self / Unmind / Headspace for Work / generic EAPs.
Layer 7 · Articles & Resources (consolidate 2 hubs, decide on dormant blog)
18 LIVE UPGRADE Hub
Resources (canonical hub) /resources ↗
~2,800 words. CANONICAL hub. UPGRADE: 301 /articles → /resources (or rename to /blog/). Restructure children around the 5 facets + assessment + coach certification topics.
~450 words. Duplicates /resources with longer treatment. 301 → /resources.
39 posts. Dormant since 13 Jan 2025 (11 months silent). ~24 of 39 target the resilience-coach audience (cert funnel). 8 target the B2B buyer. DECISION: restart cadence + rebalance toward buyer-facing, or wind down cleanly.
19 LIVE UPGRADE Resource
Shop (downloadables) /shop ↗
~350 words. WooCommerce shop with 9 free downloadables (slide decks, worksheets). UPGRADE: rename to /downloads/ or fold into /resources/. WooCommerce is heavy infra for free downloads.
20 LIVE REVIEW Resource
/tsoww2025 (gated research LP) /tsoww2025 ↗
~90 words. State of Workplace Wellbeing 2025 gated download. KEEP but noindex (thin-content flag). The ungated version becomes /research.
Layer 8 · Industries (NEW — vertical landers, currently 0 pages)
21 NOT STARTED NEW Hub
Industries (hub) /industries
NEW. Vertical landers. Existing client logos suggest 4 strong verticals: NHS / healthcare, financial services, professional services, technology/automotive. Each lander = 1,500-2,000 words with vertical-specific case study + facet emphasis.
21.1 SLOT NEW Service Healthcare & NHS /industries/healthcare
Vertical lander. NHS Trust + Maldon DC + Suffolk CC are existing client logos.
21.2 SLOT NEW Service Financial services /industries/financial-services
Vertical lander. Bloomberg is an existing client logo.
21.3 SLOT NEW Service Technology /industries/technology
Vertical lander. AWS, Google, Vorwerk, VF, Catapult Digital are existing client logos.
21.4 SLOT NEW Service Professional services /industries/professional-services
Vertical lander. Arch, TT are existing client logos.
4 slots open · 0 filled
Layer 9 · Trust & Footer
22 NOT STARTED NEW Trust
Governance (trust footer) /governance
NEW. Company number · ICO registration · registered address · data-handling clause (key for enterprise buyer trust). Open decision #6. Currently placeholder in the Governance component on steve-site.
23 NOT STARTED NEW Trust
Methodology / data ethics /methodology
NEW. Substantiates the 'data-driven' claim that runs through the site. Anonymisation policy, individual data ownership, dashboard access model. Cross-link from /assessment and /governance.
24 NOT STARTED NEW Authority
FAQ /faq
NEW. Live site has zero FAQ page. AEO-shaped Q&A pairs from the QuickAnswers component on steve-site. FAQPage schema.
25 LIVE KEEP Trust
Privacy policy /privacy-policy ↗
~3,800 words UK GDPR policy. KEEP. Remove the inappropriate research form in the footer.
26 LIVE KEEP Trust
Credits (Flaticon attributions) /credits ↗
~375 words. Icon attribution page. KEEP but add noindex (orphan utility, no SEO value).
Layer 10 · URGENT cleanup
L1 LIVE GONE Legacy
/coaches — WordPress login leaked publicly /coaches ↗
URGENT. /coaches is currently the WordPress login page indexed publicly. Title 'Log In ‹ ResilienceBuilder — WordPress'. Set noindex + Disallow in robots.txt + 410 or 301 to /coaches-directory (after the directory is built). Security + SEO risk.
L2 LIVE GONE Legacy
/elementor-test (dev artefact) /elementor-test ↗
410 Gone. Should never have been indexed.
L3 LIVE KEEP Portal
/my-account (WooCommerce) /my-account ↗
WooCommerce user portal. KEEP but noindex (gated portal page, no SEO value).