Google does not recognise this brand as an entity. This severely limits AI citation potential. Actions: 1) Create a Wikidata entry 2) Build a Wikipedia stub page 3) Add comprehensive Organization schema 4) Get mentioned on authoritative sources (Crunchbase, LinkedIn company page, Companies House link) 5) Ensure consistent NAP across all directories.
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HIGH
AI Citations
Low AI citation rate (10.0%) — only brand queries cited
high
AI knows the brand exists but doesn't recommend it for industry queries. The gap is in topical authority — AI doesn't associate this brand with the industry. Fix by creating definitive content that AI can quote: statistics, clear definitions, comparison tables, step-by-step guides.
Queries Google already associates with you, ranking positions 11-20: "ai overview optimisation agency", "ai overviews optimisation company", "ai marketing agency oxford", "affordable ai search optimization service packages for small businesses". Each one only needs a few rank positions to land page 1 and start earning clicks. Actions per query: 1) Verify the ranking page actually targets the query (title + H1 + first para) 2) Add a focused answer section in the first 200 words 3) Add internal links from 3-5 related pages 4) Acquire 1-2 quality external links.
Wikidata feeds Google Knowledge Graph and AI models. Create a Wikidata entry with: company name, type (Q4830453 = business), founding date, website, industry, founders. This is free and takes 10 minutes.
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MEDIUM
Search Visibility
2 URL pattern(s) have 0 GSC impressions
medium
These content patterns exist on the site but Google isn't crawling/showing them for any query: /guides/ (23 pages), /services/ (15 pages). Actions: 1) Add each pattern's index page to the main nav OR footer 2) Internal-link from the homepage to the pattern hub 3) Submit pattern pages to GSC URL Inspection 4) Re-check robots.txt isn't crawl-blocking the path.
2 orphan pages with no internal links pointing to them
medium
Search engines and AI crawlers may not discover these pages. Add internal links from related content. Orphan pages: /ai-search-agency/, /commissioncrowd/
Schema gaps: No Organization or LocalBusiness schema — AI can't identify who you are
medium
Currently using: Service, HowTo, WebSite, Person, LocalBusiness ProfessionalService Organization, FAQPage, BreadcrumbList, Article, WebPage, VideoObject. No Organization or LocalBusiness schema — AI can't identify who you are. FAQPage and HowTo schema have the highest AI citation rates. Organization schema helps AI identify the business entity.
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MEDIUM
Traffic
High bounce rate: 80.9%
medium
Bounce rate is 80.9% — over 60% suggests visitors aren't finding what they need. Improve: 1) Page load speed 2) Content relevance to search queries 3) Clear CTAs and navigation 4) Mobile experience 5) Internal linking to related content.
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MEDIUM
AI Readiness
8 pages score below 40/100 for AI readiness
medium
These pages have poor AI citation potential. Improve by adding: FAQ sections, clear definitions, comparison tables, statistics, author credentials. Low-scoring pages: /research/case-studies/, /ecosystem/, /who-we-help/birmingham/, /who-we-help/ecommerce/, /who-we-help/leeds/, /who-we-help/retail/...
This query gets 142 impressions but only 0 clicks (CTR: 0%). Position: 17.0. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
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MEDIUM
Content Gap
'what is ai seo' — 75 impressions, 1.33% CTR
medium
This query gets 75 impressions but only 1 clicks (CTR: 1.33%). Position: 45.9. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
This query gets 59 impressions but only 0 clicks (CTR: 0%). Position: 66.5. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
This query gets 53 impressions but only 0 clicks (CTR: 0%). Position: 22.0. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
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MEDIUM
Content Gap
'ai recruitment agency' — 53 impressions, 0% CTR
medium
This query gets 53 impressions but only 0 clicks (CTR: 0%). Position: 78.8. Actions: 1) Improve the meta title and description for this query 2) Create or improve a dedicated page targeting this topic 3) Add FAQ schema addressing this query.
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MEDIUM
Content
Low multi-modal content (0 pages with images+video, 0 with video)
high
Pages with images AND video get 156-317% more AI citations. Add charts, infographics, and short videos to key pillar pages. Note: inline SVG graphics may not be detected by this check.